SBD/October 4, 2012/Media
Local Gannett Outlets Gain Access To Video Highlights Via New Content Deal
Published October 4, 2012
USA Today Sports Media Group and digital media outfit Perform have struck a partnership in which more than 100 local Gannett outlets will gain access to video highlights from more than a dozen sports properties. The local Gannett newspaper and TV station sites will gain access to Perform's ePlayer, which features news and highlights from MLB, NBA, NHL, the PGA Tour, MLS and a variety of pro tennis tours and college conferences. USA Today and Perform will also collaborate on newly created college sports programming to be distributed through the ePlayer, including through a new branded USA Today Sports channel. "This partnership allows us to continue to deliver on our mission to provide sports fans throughout the U.S. with the best content in the world, regardless of format," said USA Today Sports Media Group President Tom Beusse.
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