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SBD/October 4, 2012/Media
Profile Details Bleacher Report's Rapid Rise And Controversial Business Model
Published October 4, 2012
IMPROVING THE SITE: The site in the last two years has “worked to rehabilitate its image: Would-be writers must gain admittance via a process that rejects 17 out of every 20 applicants.” Lead writers and “knowledgeable featured columnists have been added to the roster,” and many of the site's early contributors “have been bounced.” It is “hard to argue Bleacher Report hasn't improved -- but it's impossible to say it hasn't improved its curb appeal.” That enabled its acquisition by Turner this summer for $175M and will possibly enable the "amalgamated entity to strip the ‘Worldwide Leader in Sports’ mantle from ESPN.” Turner, unlike ESPN, Fox Sports or Comcast, “lacked a major sports web destination.” Now it owns the “No. 3 sports website in the realm.” And with a “hulking new digital platform on which to sell ads, Turner has a new method of making money,” providing a “leg up in bidding for whatever comes next” (S.F. WEEKLY, 10/3 issue).