Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Marketplace Roundup Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup
SBD/October 3, 2012/Marketing and Sponsorship
D-Wade Expected To Formalize Li-Ning Deal During Heat's Trip To China Next Week
Published October 3, 2012
SHOES TO CHOOSE: SOLECOLLECTOR.com’s Nick DePaula noted the industry is "awaiting word" on what move Thunder Gs Russell Westbrook and James Harden will make. Westbrook is “said to be making his decision -- between Jordan Brand or adidas -- this week” (SOLECOLLECTOR.com, 10/1). In Oklahoma City, John Rohde noted Westbrook “wore the Nike Air Jordan1 model at Thunder media day on Monday.” Rohde: “No way would Westbrook wear Nike on the biggest photo op day of the season had he already signed a new deal with adidas." Still, Nike officials "have yet to confirm Westbrook as a client.” Westbrook “became a sneaker free agent this summer after spending his first four seasons as a prominent figure in Nike’s Hyperfuse line” (NEWSOK.com, 10/2).