SBD/October 3, 2012/Facilities

Twins Looking To Build Branded Area In Right Field For Single-Game Buyers, Group Sales

Twins hope to replace obstructed view seats with branded destination area
The Twins, pending approval tomorrow by the Minnesota Ballpark Authority, will build a new branded destination at Target Field for single-game ticket buyers and group sales. The new 200-seat space in right field replaces bleacher seating in sections 139, 140 and 141 with seven rows of stools with backs, plus drink rails. The retrofit will improve sightlines for all fans by eliminating a block of obstructed view seats in right field, Twins officials said. A canopy at the back of sections 139 and 140 will provide partial cover and a heating element for those ticket holders. Ticket prices for the new seating area will be announced soon, officials said. The new space, similar to the Budweiser Roof Deck in left field, will have a title sponsor. The Twins are in talks with potential sponsors but to date no deal has been signed, officials said. The old bleacher seats will be donated to St. Paul youth baseball fields. In addition, the Twins will extend the concourse platform in Section 141 with additional drink rails to improve traffic flow between gates 34 and 29. The Twins are financing the upgrades but would not disclose project costs. Construction begins this month and will be completed in January, with the stools installed in March. HGA, a Minneapolis architect, is designing the space and Mortenson is building it.
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