SBD/October 1, 2012/Marketing and Sponsorship

ATP Inks Cross-Promotion Marketing Partnership With Ponte Vedra Inn & Club

The Ponta Vedra Inn & Club hopes to increase exposure through the agreement
The ATP World Tour and the Ponte Vedra Inn & Club outside of Jacksonville, Fla., have “entered a marketing agreement in which they will promote each other to their respective clientele,” according to Ashley Gurbal Kritzer of the JACKSONVILLE BUSINESS JOURNAL. No dollars “will be exchanged, but the Inn & Club, a 250-room oceanfront resort in Ponte Vedra Beach, will be promoted on the ATP’s website.” The resort in exchange will “promote the ATP on its website and give the ATP access to its database of guests’ information to market its tennis tournaments.” Ponte Vedra Inn & Club VP/Sales & Marketing Andy Radovic said that the resort “hopes to increase its exposure on a national and international level through the agreement.” He added that the agreement, announced Sept. 21, is “in its ‘embryonic stage’ and is the first of its kind for the resort.” Gurbal Kritzer reports the website cross-promotions "will likely begin in 30 days.” Radovic said that the resort “could host ATP exhibition matches,” but the facility is “not large enough to host tournaments” (JACKSONVILLE BUSINESS JOURNAL, 9/28 issue).
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