AdvoCare Signs Multiyear Deal To Title Sponsor Phoenix' Fall Sprint Cup Race

AdvoCare has signed on to be title sponsor of the Nov. 11 NASCAR Sprint Cup Series race at Phoenix Int’l Raceway, which marks the penultimate race in the Chase for the Sprint Cup. The fall race at PIR had been title sponsored by Kobalt Tools the past two seasons and Checker Auto Parts from '99-'09. AdvoCare also serves as title sponsor for the Labor Day weekend Sprint Cup Series race at Atlanta Motor Speedway (Austin Karp, THE DAILY). In Phoenix, Tyler Killian notes terms of the multiyear deal were not disclosed. One question the deal brought about was "whether the new sponsorship will result in additional upgrades or improvements to the facility." PIR President Bryan Sperber did not "elaborate on any specific plans but said the partnership with AdvoCare will help facilitate future advancements" (ARIZONA REPUBLIC, 9/26). Also in Phoenix, Mike Sunnucks noted AdvoCare has made "some forays into sports marketing," including sponsoring Saints QB Drew Brees and Browns QB Colt McCoy. The company also "is the primary sponsor" of a Nationwide Series car owned by Richard Childress and is the title sponsor for the Independence Bowl in Shreveport, La. AdvoCare CEO Richard Wright said, "One of my personal goals is to make AdvoCare a household name" (BIZJOURNALS.com, 9/25).