Redskins Execs Get Earful During Fan Forum NBA To Test For HGH In '15-16 Penguins Holding Watch Parties After All Franchise Notes NBA Sets New Attendance Record Bruins Fire Chiarelli After Missing Playoffs Magic: Dodgers Not Hurting From TV Issues Nike Close To Taking Over NBA Apparel Rights MLBPA Prepared For Battle In Hamilton Case NBA Launches Digital Fan Appreciation Campaign
Upcoming Conferences and Events
SBD/September 26, 2012/Franchises
Magic Choose "We Will" For '12-13 Marketing Slogan; Campaign To Launch Monday
Published September 26, 2012
CATS' MEOW: The Bobcats on Monday unveiled their "TougherFasterStronger" ad campaign for the '12-13 season with online spots on Bobcats.com, radio and outdoor billboards around Charlotte. The campaign, which was developed internally by the Bobcats' marketing and creative group, features images of the team's new colors, logos and core of young players including Gerald Henderson, Kemba Walker, Bismack Biyombo and Michael Kidd-Gilchrist. Print, digital, TV and grassroots marketing tied to the campaign will debut later this fall (Bobcats).