Comcast To Buy Snider's Stake In Flyers Dolphins Aiming To Host NFL Draft? Pacers' Turner Impressed By Fever For Demonstration Atlanta United To Be "Bold" In MLS Mark Davis Not Pleased By Adelson's Comments NBA, NBPA To Work With Players On Social Issues Pacers Plan Decade Celebrations For 50th Anniversary Franchise Notes NBA Brings On Sportradar, Second Spectrum Blue Jays Fans Invade Safeco Field
SBD/September 26, 2012/Franchises
Magic Choose "We Will" For '12-13 Marketing Slogan; Campaign To Launch Monday
Published September 26, 2012
CATS' MEOW: The Bobcats on Monday unveiled their "TougherFasterStronger" ad campaign for the '12-13 season with online spots on Bobcats.com, radio and outdoor billboards around Charlotte. The campaign, which was developed internally by the Bobcats' marketing and creative group, features images of the team's new colors, logos and core of young players including Gerald Henderson, Kemba Walker, Bismack Biyombo and Michael Kidd-Gilchrist. Print, digital, TV and grassroots marketing tied to the campaign will debut later this fall (Bobcats).