Ravens Partner With Domestic Abuse Center Phillies President Takes Leave Of Absence Devils, 76ers Buy 3D Tech To Help Fan Experience Royals' Yost Clarifies Remarks About Crowd Leiweke Discusses MLSE Exit Franchise Notes Padres Honor Selig With Ceremony, New Plaza ESPN Sorry For Report On Sam's Showering Habits MLB Franchise Notes Franchise Notes
Upcoming Conferences and Events
SBD/September 26, 2012/Franchises
Magic Choose "We Will" For '12-13 Marketing Slogan; Campaign To Launch Monday
Published September 26, 2012
CATS' MEOW: The Bobcats on Monday unveiled their "TougherFasterStronger" ad campaign for the '12-13 season with online spots on Bobcats.com, radio and outdoor billboards around Charlotte. The campaign, which was developed internally by the Bobcats' marketing and creative group, features images of the team's new colors, logos and core of young players including Gerald Henderson, Kemba Walker, Bismack Biyombo and Michael Kidd-Gilchrist. Print, digital, TV and grassroots marketing tied to the campaign will debut later this fall (Bobcats).