Warriors, Ticketmaster Get Sued By StubHub Bills On Pace To Break Tix Sales Mark For '15 NBPA's Roberts Optimistic CBA Can Be Reached Falcons Pleased With Early PSL Sales Grassroots Approach Spurred United's MLS Expansion Packers To Don New Throwback In '15 Franchise Notes Goodell Working With Titans On Ownership Structure LSED OKs Upgrades For Saints, Pelicans A's Launch Latest TV Ad Campaign
Upcoming Conferences and Events
SBD/September 26, 2012/Franchises
Magic Choose "We Will" For '12-13 Marketing Slogan; Campaign To Launch Monday
Published September 26, 2012
CATS' MEOW: The Bobcats on Monday unveiled their "TougherFasterStronger" ad campaign for the '12-13 season with online spots on Bobcats.com, radio and outdoor billboards around Charlotte. The campaign, which was developed internally by the Bobcats' marketing and creative group, features images of the team's new colors, logos and core of young players including Gerald Henderson, Kemba Walker, Bismack Biyombo and Michael Kidd-Gilchrist. Print, digital, TV and grassroots marketing tied to the campaign will debut later this fall (Bobcats).