Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY Flacco Stars In Humorous Pepsi, Tostitos Ad Topps Signs Astros SS Carlos Correa Skechers To Title Sponsor L.A. Marathon College Football Players Snag Trademarks Nike Dragged Into Armstrong-Gov't Dispute
SBD/September 25, 2012/Marketing and Sponsorship
Published September 25, 2012
BRANCHING OUT: M&C Saatchi CEO David Kershaw said that the agency is “considering rolling out its Sports & Entertainment division into Brazil, as the country gears up to host the 2014 World Cup and 2016 Olympics.” BRAND REPUBLIC's Ben Bold noted the M&C Saatchi sports division “currently has operations in the UK, Germany and Australia." Kershaw said that M&C Saatchi was “also looking at South Africa" (BRANDREPUBLIC.com, 9/24).
LENDING A HAND: In Ft. Lauderdale, Donna Gehrke-White notes Dolphins WR Davone Bess “will partner with South Florida-based BankUnited to promote youngsters’ financial literacy with the second annual 4 Downs for Finance." One essay winner will be announced during each Dolphins game, and "will win an autographed football by Bess." A grand-prize winner "will be chosen from the weekly winners and will meet Bess and receive $1,000" (South Florida SUN-SENTINEL, 9/25).