NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign Becks Reflects On Career As Product Endorser Bubba Wallace Turns To Maverick Carter GoDaddy Pulls Super Bowl Puppy Spot Sprint Joins Roster Of NBC Super Bowl Advertisers Lynch's Brand Grows The Less He Speaks
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SBD/September 25, 2012/Marketing and Sponsorship
Published September 25, 2012
BRANCHING OUT: M&C Saatchi CEO David Kershaw said that the agency is “considering rolling out its Sports & Entertainment division into Brazil, as the country gears up to host the 2014 World Cup and 2016 Olympics.” BRAND REPUBLIC's Ben Bold noted the M&C Saatchi sports division “currently has operations in the UK, Germany and Australia." Kershaw said that M&C Saatchi was “also looking at South Africa" (BRANDREPUBLIC.com, 9/24).
LENDING A HAND: In Ft. Lauderdale, Donna Gehrke-White notes Dolphins WR Davone Bess “will partner with South Florida-based BankUnited to promote youngsters’ financial literacy with the second annual 4 Downs for Finance." One essay winner will be announced during each Dolphins game, and "will win an autographed football by Bess." A grand-prize winner "will be chosen from the weekly winners and will meet Bess and receive $1,000" (South Florida SUN-SENTINEL, 9/25).