SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/September 25, 2012/Marketing and Sponsorship
Published September 25, 2012
BRANCHING OUT: M&C Saatchi CEO David Kershaw said that the agency is “considering rolling out its Sports & Entertainment division into Brazil, as the country gears up to host the 2014 World Cup and 2016 Olympics.” BRAND REPUBLIC's Ben Bold noted the M&C Saatchi sports division “currently has operations in the UK, Germany and Australia." Kershaw said that M&C Saatchi was “also looking at South Africa" (BRANDREPUBLIC.com, 9/24).
LENDING A HAND: In Ft. Lauderdale, Donna Gehrke-White notes Dolphins WR Davone Bess “will partner with South Florida-based BankUnited to promote youngsters’ financial literacy with the second annual 4 Downs for Finance." One essay winner will be announced during each Dolphins game, and "will win an autographed football by Bess." A grand-prize winner "will be chosen from the weekly winners and will meet Bess and receive $1,000" (South Florida SUN-SENTINEL, 9/25).