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SBD/September 25, 2012/Franchises
Orioles' Merchandise Sales Spike With Playoff Push; Postseason Tickets Sell Out
Published September 25, 2012
GOING WILD: Orioles Communications Dir Greg Bader said tickets are “sold out for possible Orioles home games" in the Wild Card and ALDS. Bader said that tickets for the Wild Card and Games 1 and 2 of the ALDS were “gone within an hour after they went on sale to the public Saturday morning.” He added that tickets for a third ALDS game “sold out by early afternoon Saturday” (BALTIMORESUN.com, 9/24).
RATINGS GAME: MASN has “seen a 48 percent increase in overall ratings” for Orioles' games on the net. The 4.75 local rating in Baltimore this season to date is up from a 3.2 rating in ’11. In Baltimore, Jack Lambert notes the Orioles are averaging a 1.94 rating among adults 18-34, "a 100 percent jump over last year’s 0.97 mark.” The team's games are also averaging a 2.56 rating among adults 25-54, "a 112 percent increase over the network’s 1.21 rating last year” (BALTIMORE BUSINESS JOURNAL, 9/21 issue).