Menu
Marketing and Sponsorship

Winner Of Doritos' Crash The Super Bowl Promo Gets Hollywood Movie Job

Doritos today will announce "plans to seriously boost the booty in its seventh annual Crash the Super Bowl contest," as the brand will "link up with one of Hollywood's most successful directors, Michael Bay," according to Bruce Horovitz of USA TODAY. The consumer who "creates the top-ranked Doritos commercial aired during the Super Bowl -- as determined by USA Today's Ad Meter consumer poll of best-liked Super Bowl commercials -- wins the chance to work with Bay on the next installment of the 'Transformers' movie franchise, to be filmed in 2013." With the promo, Doritos "aims to not only break through the Super Bowl clutter, but to add another notch to its history of generating top Super Bowl spots." If a Doritos spot "tops USA Today Ad Meter, the creator also wins $1 million." Five finalists for the Crash the Super Bowl contest "will be announced in January." Fans will then "vote online for their favorites." The top two "will be broadcast during the game" (USA TODAY, 9/19).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/09/19/Marketing-and-Sponsorship/Doritos.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/09/19/Marketing-and-Sponsorship/Doritos.aspx

CLOSE