Menu
Franchises

Vikings, City Officials Launch "Railgating" Initiative To Boost Game-Day Business

Minneapolis city officials and representatives of the Vikings “signed off Tuesday on a plan to allow more than a dozen food vendors to set up shop along a two-block stretch of the Hiawatha light-rail line Sunday in hopes of luring more fans" to the 49ers-Vikings game, according to Richard Meryhew of the Minneapolis STAR TRIBUNE. Mayor R.T. Rybak said the experiment, dubbed "railgating," is designed to "add more sizzle" to pre- and postgame festivities. Meryhew notes the railgating idea is “part of a broader vision by Rybak and city officials to provide fans with an alternative to more traditional tailgating, and generate more game-day traffic and activity in advance of the opening of a new downtown stadium in 2016.” Rybak said that he “hopes the city and downtown restaurateurs can eventually turn Fifth Street ... into a 'Purple Path,' where fans gather at food and beverage trucks and celebrate” (Minneapolis STAR TRIBUNE, 9/19).

GAME ON
: In Minneapolis, Jean Hopfensperger writes the arrival yesterday of the state of Minnesota's first video pulltab games created "a stir at five popular nightspots and launching an experiment expected to fund a new Vikings stadium while opening a fresh chapter for the state's charitable gambling industry.” Five games manufactured by a Las Vegas gaming company yesterday were “approved by the Minnesota Gambling Control Board.” Eventually, the games are “projected to fund about $350 million of the $975 million Vikings stadium” (Minneapolis STAR TRIBUNE, 9/19). In St. Paul, Tad Vezner notes the games are “played on iPads distributed by bar workers, all tied to a central database of prizes unique to each bar.” Bars get “batches of 7,500 ‘tabs,’ purchased by charities and stored in a central database for each game, each with its own allotment of winning tabs.” The bars “receive another batch when the tabs run out” (ST. PAUL PIONEER PRESS, 9/19).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/09/19/Franchises/Vikings.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/09/19/Franchises/Vikings.aspx

CLOSE