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SBD/September 14, 2012/Marketing and Sponsorship
Gone Fishin': Bass Pro Shops Expected To Sponsor Tony Stewart's Ride In '13
Published September 14, 2012
Bass Pro Shops is “expected to be a co-primary sponsor for Tony Stewart’s NASCAR Sprint Cup effort next season,” according to Lee Spencer of FOXSPORTS.com. Mobil 1, which was a "co-primary with Office Depot this season, will continue in that role in 2013" for the No. 14 car. Office Depot has sponsored Stewart "since the inception of Stewart-Haas Racing in 2009" but is ending its deal after this season. Bass Pro Shops “has enjoyed a long relationship with NASCAR.” The company began sponsoring Martin Truex Jr. in '04 when the driver was in the Nationwide Series with Dale Earnhardt Inc. When DEI merged with Chip Ganassi Racing prior to the ‘09 season, Bass Pro Shops “accompanied Truex and then remained with the team with Jamie McMurray when he returned to Ganassi in 2010 and has been with McMurray since” (FOXSPORTS.com, 9/13).
INSURANCE PLAN: SPORTING NEWS’ Bob Pockrass noted Geico “will sponsor Casey Mears and Germain Racing for the majority of the Sprint Cup races in 2013 and 2014.” The number of races was “not specified, but Geico sponsored Mears for about two-thirds of the 38-race Cup schedule this year” (SPORTINGNEWS.com, 9/13).