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Marketing and Sponsorship

Deron Williams Appreciates Nets Spotlight, Scores As Video Game Cover Athlete

Nets G Deron Williams is the cover athlete for the new video game “NBA Baller Beats,” which is being released today, but he “isn’t sure he would have gotten the opportunity" if he were still playing for the Jazz, according to Tim Bontemps of the N.Y. POST. Williams said, “There’s not a lot of national opportunities in Utah. There’s definitely some local stuff, some regional stuff, but not too much national stuff.” The game is the “latest in a series of endorsements Williams has picked up since he was traded to the Nets in February 2011,” including Red Bull and MetroPCS. Meanwhile, the video game, which is for the Xbox Kinect, uses “motion capturing to track a player dribbling a basketball and executing different ball-handling skills, including shot and pass fakes” (N.Y. POST, 9/11). Williams appeared on BET’s “106 & Park” to promote the release, saying, "It’s a great game, a one-of-a-kind game where you’re actually playing the game of basketball. You’re dribbling the basketball, using 20 baller moves over 30 hot tracks.” Williams: "You’ve got to dribble to the beat. It’s tough, but it’s for all skill levels. It’s for people who don’t play basketball who want to learn how to dribble, who want to learn the fundamentals of the game. It’s perfect for them, where it’s perfect for guys like me who need to be challenged” (“106 & Park,” BET, 9/10).

SBJ Morning Buzzcast: April 29, 2024

A record NFL Draft; An NFL vision for the future; Stadium Plan B emerges in K.C. and a Messi-led record in Foxborough

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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