SBD/September 10, 2012/Media

Viggle Offers Its First Sports-Themed App With Launch Of "MyGuy"

Viggle, a free app that "allows viewers to check into their favorite TV shows, is branching out into the sports world by launching their new sports-themed app, MyGuy," according to Anthony Sulla-Heffinger of the N.Y. POST. MyGuy is "designed to engage viewers in a variety of sporting events by having them not only check into which game they are watching, but play along by selecting players to earn them points on each play, fantasy football-style." MyGuy, which "went through beta testing during the NBA playoffs and officially launched" with the Cowboys-Giants game on Wednesday, "offers users not only the option to select players as the game is going on, but also provides leaderboards and a chat room where participants can trash talk to each other while competing for points and prizes." The introduction of pro and college football with MyGuy is the "first major foray into the sports world for Viggle," but the company "continues to expand the brand." MyGuy is built "completely in HTML 5, making it compatible with the vast majority of web browsers, but it is also available for tablets, iPads and Android devices as a standalone app." Viggle President & COO Chris Stephenson said, "When you look at what drives social TV, the thing that really drives it is sports" (NYPOST.com, 9/7).
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