SBD/September 7, 2012/NFL Season Preview

CBS Already Has Sold 90% Of Ad Inventory For Super Bowl XLVII

CBS' ad slots for its broadcast of Super Bowl XLVII are “more than 90% sold out,” according to Bruce Horovitz of USA TODAY. The announcement comes “five months before the game's broadcast on Feb. 3, 2013.” The 30-second slots are “going for a record $3.7 million to $3.8 million vs. an average $3.5 million during the 2012 broadcast on NBC.” CBS Exec VP/Sports Sales & Marketing John Bogusz said, “We have a handful of units left. We're pacing well ahead of last time we had the game.” Horovitz notes among the “biggest repeat advertisers: Anheuser-Busch, PepsiCo, Frito-Lay and Hyundai.” Bogusz said that a “‘significant number’ of automakers will be in the game,” although GM has announced it will not return to the game. Bogusz added that there also will be “new advertisers in the beverage and technology categories.” Horovitz adds Kia “will be in the Super Bowl for the fourth consecutive year,” while Cars.com “will be back ... with one 30-second spot.” Coca-Cola Brand Communications Manager Lauren Thompson said the company will participate “with a new approach.” Horovitz: “Sorry polar bear fans: no bears” (USA TODAY, 9/7).
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NFL, Super Bowl, CBS, NFL Season Preview

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