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SBD/September 7, 2012/NFL Season Preview
Spons-o-Meter: NFL Lines Up 24 Partners To Start ’12 Season
Published September 7, 2012
THE DAILY presents a comprehensive list of the official corporate partners of the NFL for the '12 season. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. The group below does not include media or apparel partners, or any pending renewals that expired at the end of the '11 season.
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| SPONSOR | CATEGORY |
SINCE
|
| Gatorade | Isotonic Beverage |
'83
|
| Visa USA | Payment Systems Services |
'95
|
| Campbell’s Soup | Soup |
'98
|
| FedEx | Worldwide Package Delivery Service |
'00
|
| Frito-Lay | Salted Snack/Popcorn/Peanuts/Dips |
'00
|
| General Motors | Car & Passenger Truck |
'01
|
| Mars Snackfood | Chocolate & Non-chocolate Confectionery |
'02
|
| Pepsi | Soft Drink |
'02
|
| Dairy Management Inc. | Dairy, Milk, Yogurt, Cheese |
'03
|
| Bridgestone | Tire Sponsor |
'07
|
| National Guard | HSPD/7on7 (Not a Promotional Sponsor) |
'09
|
| Procter & Gamble (Gillette; Head & Shoulders; Vicks; Old Spice) |
Grooming Products, Fabric Care/ Hair Care, Household Needs |
'09
|
| Verizon | Wireless Telecommunication Service |
'10
|
| Barclays | Official Affinity Card/Rewards Program (NFL Extra Points) |
'10
|
| Papa John’s | Official Pizza |
'10
|
| Castrol | Official Motor Oil |
'10
|
| Anheuser-Busch | Official Beer |
'11
|
| USAA | Insurance/Military Appreciation |
'11
|
| Bose | Official Home Theater System |
'11
|
| Marriot | Official Hotel |
'11
|
| Xbox | Video Game Console |
'11
|
| Quaker | Hot Cereal |
'12
|
| Procter & Gamble (Tide; Duracell) | Household Cleaning, Battery Power |
'12
|
| Lenovo | Computers (Desktop, Laptop, Computer Workstations) |
'12
|
