SBD/September 7, 2012/NFL Season Preview

Spons-o-Meter: NFL Lines Up 24 Partners To Start ’12 Season

THE DAILY presents a comprehensive list of the official corporate partners of the NFL for the '12 season. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. The group below does not include media or apparel partners, or any pending renewals that expired at the end of the '11 season.

Gatorade Isotonic Beverage
Visa USA Payment Systems Services
Campbell’s Soup Soup
FedEx Worldwide Package Delivery Service
Frito-Lay Salted Snack/Popcorn/Peanuts/Dips 
General Motors Car & Passenger Truck
Mars Snackfood Chocolate & Non-chocolate Confectionery
Pepsi Soft Drink
Dairy Management Inc. Dairy, Milk, Yogurt, Cheese
Bridgestone Tire Sponsor
National Guard HSPD/7on7 (Not a Promotional Sponsor)
Procter & Gamble (Gillette;
Head & Shoulders; Vicks; Old Spice)
Grooming Products, Fabric Care/
Hair Care, Household Needs
Verizon Wireless Telecommunication Service
Barclays Official Affinity Card/Rewards Program
(NFL Extra Points)
Papa John’s Official Pizza
Castrol Official Motor Oil
Anheuser-Busch Official Beer
USAA Insurance/Military Appreciation
Bose Official Home Theater System
Marriot Official Hotel
Xbox Video Game Console
Quaker Hot Cereal
Procter & Gamble (Tide; Duracell) Household Cleaning, Battery Power
Lenovo Computers (Desktop, Laptop,
Computer Workstations)

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