SBD/September 7, 2012/NFL Season Preview

Spons-o-Meter: NFL Lines Up 24 Partners To Start ’12 Season

THE DAILY presents a comprehensive list of the official corporate partners of the NFL for the '12 season. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. The group below does not include media or apparel partners, or any pending renewals that expired at the end of the '11 season.

SPONSOR CATEGORY
SINCE
Gatorade Isotonic Beverage
'83
Visa USA Payment Systems Services
'95
Campbell’s Soup Soup
'98
FedEx Worldwide Package Delivery Service
'00
Frito-Lay Salted Snack/Popcorn/Peanuts/Dips 
'00
General Motors Car & Passenger Truck
'01
Mars Snackfood Chocolate & Non-chocolate Confectionery
'02
Pepsi Soft Drink
'02
Dairy Management Inc. Dairy, Milk, Yogurt, Cheese
'03
Bridgestone Tire Sponsor
'07
National Guard HSPD/7on7 (Not a Promotional Sponsor)
'09
Procter & Gamble (Gillette;
Head & Shoulders; Vicks; Old Spice)
Grooming Products, Fabric Care/
Hair Care, Household Needs
'09
Verizon Wireless Telecommunication Service
'10
Barclays Official Affinity Card/Rewards Program
(NFL Extra Points)
'10
Papa John’s Official Pizza
'10
Castrol Official Motor Oil
'10
Anheuser-Busch Official Beer
'11
USAA Insurance/Military Appreciation
'11
Bose Official Home Theater System
'11
Marriot Official Hotel
'11
Xbox Video Game Console
'11
Quaker Hot Cereal
'12
Procter & Gamble (Tide; Duracell) Household Cleaning, Battery Power
'12
Lenovo Computers (Desktop, Laptop,
Computer Workstations)
'12

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