Phillies' MacPhail To Observe For First Few Months NASCAR Teams Look For Long-Term Value NHL Players Reach Deal With Tenn. Jock Tax All-Star Game Prices Rising On Secondary Market NFL To Hire Forensics Expert ESPN Changes Format For MLB ASG Reveal NFL To Celebrate Season Opener In S.F., Boston WNBA Challenged To Draw Wider Audience NASCAR's France Wants No Rebel Flags At Events NHL Panthers Fans Pack Arena For Draft
SBD/September 7, 2012/Leagues and Governing Bodies
StubHub Execs Remain Optimistic Of Renewing Ticketing Deal With MLBAM
Published September 7, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
CREATING NEW PLATFORM: Meanwhile, StubHub Thursday outlined plans to create a new platform for outside developers to access its application program interface (API). The open API program would work bi-directionally, in which StubHub links and data would appear on third-party sites, and third-party digital products would also be infused within StubHub's online and mobile experiences. Initial efforts have begun with existing StubHub business partners, notably ESPN, where over the past two weeks a wide variety of StubHub ticket listing and venue data has been infused within ESPN.com pages. But StubHub intends to broaden the platform by the end of the year. Financial terms were not disclosed, and may not be based on a universal, preset revenue-sharing formula, such as what exists in other third-party development venues such as iTunes. The StubHub effort also extends recent efforts by the company to include more social and event discovery tools within the site.