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SBD/September 6, 2012/NFL Season Preview
NFL Names & Faces: Jerry Jones Stars In New Era Ads; Cap Maker Targets ESPN, NFL Net
Published September 6, 2012
HALL PASS: WOMEN'S WEAR DAILY's David Lipke noted Japanese apparel company Uniqlo is "kicking off the fall season with the latest installment of its 'People' campaign, featuring Hall of Fame quarterback Joe Montana." Montana said, "I like casual and comfortable clothes, and the technology they use is pretty interesting. It's the type of place I would shop." Lipke noted Uniqlo "will open a flagship" S.F. on Oct. 5. Montana has a "lengthy resume of commercial endorsements, ranging from Hanes underwear and Skechers shoes to Schick razors and McCormick spices" (WWD.com, 8/31)....Plumbing supplier Ferguson has announced a new partnership with Pro Football HOFer and Fox NFL analyst Terry Bradshaw. Bradshaw will serve as the spokesperson for Ferguson's contractor business which consists of commercial and residential plumbers, HVAC contractors, waterworks contractors, builders and remodelers (Ferguson Enterprises).
BEGINNER'S LUCK: In Detroit, John Niyo notes Lions QB Matthew Stafford has "a starring role in one of ESPN's new 'Monday Night Football' commercial skits," and his acting debut "has drawn rave reviews." Niyo writes, "I'd argue it's another positive sign for this franchise." Part of the reason the ad "was so well received among his teammates this week is because it's so genuine, and genuinely funny." The spot "went viral online and already has more than 100,000 views on YouTube" (DETROIT NEWS, 9/6).
NOTES: Jordan Brand announced that it has signed the Giants' Nicks to an endorsement deal. Nicks joins the brand's fellow NFL endorsers Texans WR Andre Johnson, Steelers LB LaMarr Woodley, Colts DE Dwight Freeney, Packers CB Charles Woodson, Buccaneers QB Josh Freeman and 49ers WR Michael Crabtree (Jordan Brand)....MoZeus Worldwide has a deal with Ravens LB Ray Lewis "to create an app where fans will be able to take pictures with Lewis and download them." The app, priced at $0.99, will "raise money for one of Lewis' favorite charities, the United Athletes Foundation" (BALTIMORESUN.com, 9/5)....Gradient compression sportswear brand Skins Compression announced sponsorships with Giants LB Chase Blackburn, Chiefs RB Peyton Hillis, Eagles LB Brian Rolle and Bills LB Bryan Scott (Skins).