Hope Solo Re-Emerges In Nike Marketing UGA's New Nike Deal Worth $40.8M A-B Selects WME-IMG For Experiential Marketing Adidas, Nike Bid On Michigan Apparel Deal Obama To Speak On Trade At Nike HQ Wake Forest Unveils Nike-Designed Football Uniforms 49ers Go With Black For New Alternate Uniform U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Companies Vie For Hockey World Cup Jerseys
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Published September 6, 2012
TURNING THE TIDE: Procter & Gamble's Tide “Show Us Your Colors” campaign officially launches Sunday at Lambeau Field with the Tide Green and Gold Out. All fans who attend the 49ers-Packers game will find a free, Tide-branded Packers T-shirt on their seat. Throughout the regular season, the campaign will feature a number of activities that allow fans to join Tide in expressing the passion they have for their team and their colors (Tide).
GEARING UP: ESPN.com’s Paul Lukas reviewed each NFL team’s ’12 uniforms. Aside from the Seahawks, who were “put into the Nike centrifuge and emerged with a predictably eccentric costume, the rest of the league still looks like the NFL, at least for now.” There are “three Nike-related visual elements” on jerseys this season: the collar, the neck roll and the stretch/ventilation panels. The NFL Equipment patch, “which has appeared on every jersey collar and pant thigh for years now, has been revised.” It is now a “little plastic chip instead of a cloth patch, and the word ‘Equipment’ has been eliminated” (ESPN.com, 9/5). In Houston, David Barron notes according to Fanatics.com, Houston is the “No. 1-ranked city on its websites for the purchase of NFL-licensed merchandise.” Sales of Texans-branded merchandise are up 145% over last year, "trailing only the Super Bowl champion Giants and the Broncos." The three “top-selling Texans items on the site are a New Era cap bearing the Texans logo and the blue home jerseys” of WR Andre Johnson and QB Matt Schaub. Texas is the “No. 2-ranked state for NFL sales at Fanatics.com” (HOUSTON CHRONICLE, 9/6).