Nike Signs Gatlin To Sponsorship Deal Nike Helped UT Evaluate "Lady Vols" Branding Nike Benefiting From "Athleisure" Trend Nike Reps 49 Teams In Women's Tourney James Leads NBAers In Shoe Sales Under Armour, Nike Could Grab NBA Nike Extends On-Field NFL Deal Nike Representing 51 NCAA Tournament Teams MLB At Bat In New Apple Watch Univ. Of Kentucky Extends Nike Deal
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Published September 6, 2012
TURNING THE TIDE: Procter & Gamble's Tide “Show Us Your Colors” campaign officially launches Sunday at Lambeau Field with the Tide Green and Gold Out. All fans who attend the 49ers-Packers game will find a free, Tide-branded Packers T-shirt on their seat. Throughout the regular season, the campaign will feature a number of activities that allow fans to join Tide in expressing the passion they have for their team and their colors (Tide).
GEARING UP: ESPN.com’s Paul Lukas reviewed each NFL team’s ’12 uniforms. Aside from the Seahawks, who were “put into the Nike centrifuge and emerged with a predictably eccentric costume, the rest of the league still looks like the NFL, at least for now.” There are “three Nike-related visual elements” on jerseys this season: the collar, the neck roll and the stretch/ventilation panels. The NFL Equipment patch, “which has appeared on every jersey collar and pant thigh for years now, has been revised.” It is now a “little plastic chip instead of a cloth patch, and the word ‘Equipment’ has been eliminated” (ESPN.com, 9/5). In Houston, David Barron notes according to Fanatics.com, Houston is the “No. 1-ranked city on its websites for the purchase of NFL-licensed merchandise.” Sales of Texans-branded merchandise are up 145% over last year, "trailing only the Super Bowl champion Giants and the Broncos." The three “top-selling Texans items on the site are a New Era cap bearing the Texans logo and the blue home jerseys” of WR Andre Johnson and QB Matt Schaub. Texas is the “No. 2-ranked state for NFL sales at Fanatics.com” (HOUSTON CHRONICLE, 9/6).