USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Patriots' Nike Shoe Goes On Sale Monday Bud Light Announces Super Bowl Hospitality Plans Iverson Protests Nike Tribute Shoe Nike Terminates Adrian Peterson's Contract LeBron James' New Nike Spot Was Shot In Secrecy Nike Forecasts Growth In Sale Of Women's Apparel Sprint, A-B Create Interactive Beer Tap Handles Converse Suing Over Chuck Taylor Copycats
SBD/September 6, 2012/NFL Season Preview
NFL Marketplace Roundup: Bud Light Unveils New Spots During Kickoff Game
Published September 6, 2012
TURNING THE TIDE: Procter & Gamble's Tide “Show Us Your Colors” campaign officially launches Sunday at Lambeau Field with the Tide Green and Gold Out. All fans who attend the 49ers-Packers game will find a free, Tide-branded Packers T-shirt on their seat. Throughout the regular season, the campaign will feature a number of activities that allow fans to join Tide in expressing the passion they have for their team and their colors (Tide).
GEARING UP: ESPN.com’s Paul Lukas reviewed each NFL team’s ’12 uniforms. Aside from the Seahawks, who were “put into the Nike centrifuge and emerged with a predictably eccentric costume, the rest of the league still looks like the NFL, at least for now.” There are “three Nike-related visual elements” on jerseys this season: the collar, the neck roll and the stretch/ventilation panels. The NFL Equipment patch, “which has appeared on every jersey collar and pant thigh for years now, has been revised.” It is now a “little plastic chip instead of a cloth patch, and the word ‘Equipment’ has been eliminated” (ESPN.com, 9/5). In Houston, David Barron notes according to Fanatics.com, Houston is the “No. 1-ranked city on its websites for the purchase of NFL-licensed merchandise.” Sales of Texans-branded merchandise are up 145% over last year, "trailing only the Super Bowl champion Giants and the Broncos." The three “top-selling Texans items on the site are a New Era cap bearing the Texans logo and the blue home jerseys” of WR Andre Johnson and QB Matt Schaub. Texas is the “No. 2-ranked state for NFL sales at Fanatics.com” (HOUSTON CHRONICLE, 9/6).