SBD/September 6, 2012/NFL Season Preview

NBC's Cowboys-Giants Opener Down Slightly From Last Year With DNC Competition

NBC earned a 16.5 overnight Nielsen rating for last night’s Cowboys-Giants NFL Kickoff game, down 4% from the Saints-Packers game last year, which earned a 17.2 overnight on a Thursday night. The telecast marks the fifth-best primetime NFL game on NBC despite competition last night from the Democratic National Convention. Compared to the Redskins-Giants matchup in ’08, which aired early (7:00pm ET) on a Thursday night to avoid head-to-head competition with John McCain’s acceptance speech at the Republican National Convention, the 16.5 rating is up 63% from a 10.1 overnight.

NFL KICKOFF OVERNIGHT RATINGS TREND
YEAR
MATCHUP
NET
OVERNIGHT
'12
Cowboys-Giants*
NBC
16.5
'11
Saints-Packers
NBC
17.2
'10
Vikings-Saints
NBC
17.7
'09
Titans-Steelers
NBC
13.8
'08
Redskins-Giants**
NBC
10.1
'07
Saints-Colts
NBC
13.0
'06
Dolphins-Steelers
NBC
13.5
'05
Raiders-Patriots
ABC
13.1
'04
Colts-Patriots
ABC
12.6
'03
Jets-Redskins
ABC
14.5
'02
49ers-Giants
ESPN
12.7
     

NOTES: * = Game aired on a Wednesday night due to DNC. ** = Game aired on a Thursday, but began at 7:00pm ET to accommodate RNC.
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