SBD/September 5, 2012/Research and Ratings

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  • Overnight Ratings: Deutsche Bank Final Round Gets Boost From McIlroy, Woods

    College football kicked into full gear over Labor Day weekend, with Alabama-Michigan topping overnight Nielsen ratings among all sports telecasts. NBC got a boost for the final round of the PGA Tour Deutsche Bank Championship on Monday. The finish to the second event in the FedExCup Playoffs earned a 3.4 overnight for Rory McIlroy's one-stroke win over Louis Oosthuizen. Tiger Woods finished third, two strokes back. That 3.4 overnight is up 48% from a 2.3 rating for Webb Simpson's playoff win over Chez Reavie last year. Woods did not play last year. CBS aired coverage of the U.S. Open early rounds over the weekend. The net saw overnights decline for Saturday, Sunday and Monday's coverage compared to '11. Monday's 1.4 overnight for CBS was down 30% from last year.

    Listed below are overnight Nielsen ratings from Labor Day weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    NCAA Football: (regional)
    9/1
    ABC
    3:30-7:15pm
    2.2
    NCAA Football: Alabama-Michigan
    9/1
    ABC
    8:00-11:30pm
    4.7
    NCAA Football: Notre Dame-Navy
    9/1
    CBS
    9:00am-12:30pm
    1.9
    U.S. Open: Men's, Women's Third Round
    9/1
    CBS
    12:30-6:00pm
    1.2
    MLB: (regional)
    9/1
    Fox
    4:00-7:15pm
    1.3
    "Fox College Saturday"
    9/1
    Fox
    7:15-7:45pm
    1.9
    NCAA Football: Hawaii-USC
    9/1
    Fox
    7:45-11:15pm
    1.4
    Diamond League Track & Field
    9/1
    NBC
    1:30-2:30pm
    0.5
    Women's soccer friendly: U.S.-Costa Rica
    9/1
    NBC
    2:30-5:00pm
    0.5
    Horse Racing: Saratoga
    9/1
    NBC
    5:00-6:00pm
    0.6
    American Le Mans Series: Baltimore Grand Prix
    9/2
    ABC
    12:00-2:00pm
    0.9
    U.S. Open: Men's Third Round,
    Women's Fourth Round
    9/2
    CBS
    11:00am-6:00pm
    1.4
    MLB special: "Caught Looking"
    9/2
    NBC
    1:00-2:00pm
    0.4
    "Road to the Ryder Cup"
    9/2
    NBC
    2:00-2:30pm
    0.4
    "Golf Central Live"
    9/2
    NBC
    2:30-3:00pm
    0.6
    PGA Tour: FedExCup Playoffs:
    Deutsche Bank Championship: Third Round
    9/2
    NBC
    3:00-6:00pm
    2.5
    U.S. Open: Men's, Women's Fourth Round
    9/3
    CBS
    11:00am-6:00pm
    1.4
    "Golf Central Live"
    9/3
    NBC
    1:00-1:30pm
    0.9
    PGA Tour: FedExCup Playoffs:
    Deutsche Bank Championship: Final Round
    9/3
    NBC
    1:30-6:00pm
    3.4

     

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