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SBD/September 5, 2012/Facilities
Cal's $321M Renovations To Memorial Stadium Earn High Praise
Published September 5, 2012
MYSTERY SEATS: In California, Jeff Faraudo noted Cal is “fixing a problem that led to the sale of seats that did not exist in three sections" of renovated Memorial Stadium for last Saturday's season-opening game against Nevada." Cal Associate AD/Ticket Sales, Marketing & Service Ashwin Puri said that it is “standard practice in new stadiums to make estimates before the project is complete of how many seats will fit in each row so tickets can be sold.” Puri said, “Every stadium comes up with manifested number of seats prior to building being finalized. It wasn't a guessing game. It was based on conversations we had with the construction company.” Puri: “We didn't oversell it. We realized the error in our ways. I don't have an exact number -- no more than 100. I doubt if it was even that many” (CONTRA COSTA TIMES, 9/4).