Menu
Media

Yankees Sign One-Year Extension To Keep Radio Broadcasts On WCBS-AM

The Yankees have signed a one-year extension with WCBS-AM through '13 to serve as the team's flagship radio station. WCBS has aired the team's games since '02. Announcers John Sterling and Suzyn Waldman are expected to return to the booth next year (CBS Radio). In N.Y., Phil Mushnick writes the "surprise" move by the Yankees shows "how eager CBS Radio is to keep them from ESPN." The deal also "adds likelihood to a major move into the New York market of the new CBS Sports Radio Network." Sources said that CBS is "shopping for an N.Y. station." That could be a precursor to a station dedicated to CBS Radio's national programming while CBS "prepares a long-term deal for that station to carry the Yankees." Meanwhile, the Mets "will be in position to benefit from a bidding war" between WFAN-AM and ESPN Radio 98.7 N.Y. There also are "possibilities that could create shared programming between WFAN and CBS Sports Radio and cable's CBS Sports TV Network, essentially creating an all-day rival to both ESPN's radio and TV" (N.Y. POST, 8/31).

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/08/31/Media/Yankees-Radio.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/08/31/Media/Yankees-Radio.aspx

CLOSE