SBD/August 31, 2012/Marketing and Sponsorship

Panini Teams With N.Y. Daily News For Sticker Promo Inside Sunday Editions

Looking to boost sales of its NFL-licensed stickers, Panini America is teaming with the N.Y. Daily News for a promotion that will distribute 2.4 million sticker sheets and more than 14 million stickers inside copies of the newspaper's Sunday edition over the next month. Starting this Sunday, copies of the Daily News will include sticker sheets featuring two Jets players, two NFL Giants players and two players from a Giants/Jets opposing team each week. Players include the Jets' Mark Sanchez, Darrelle Revis, Tim Tebow and Santonio Holmes, as well as the Giants' Eli Manning, Victor Cruz, Justin Tuck, Ahmad Bradshaw and Osi Umenyiora. The promo will be supported with ads in the Daily News and on DailyNews.com, along with radio and point-of-sale. Modell’s and 7-Eleven will be giving away Panini NFL Sticker Albums.
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