SBD/August 31, 2012/Marketing and Sponsorship

ACC Debuting New Brand Campaign During Football Games This Weekend

The ACC Friday will unveil a brand campaign during North Carolina State’s season-opener against Tennessee on ESPNU. Two 30-second spots called “Where Leaders are Born” will run during ACC football broadcasts on ESPN’s platforms, as well as the syndicated games on Raycom Sports. Melt, Atlanta, is the creative agency on the project. The ACC will use ad units that are provided as part of its media contract with ESPN. The conference also will have 15-second spots that are specific to whichever schools are playing in the game broadcast. The theme for the campaign is based on graduates who came from ACC schools and balances the athletic message with the academic message. "The ACC's member institutions continue to produce leaders both academically and athletically and we’re proud of what this league collectively represents," ACC Commissioner John Swofford said. In addition to running on the TV broadcasts, the spots will be featured across the league’s platforms, including radio, digital and social. The conference’s official website, also has established a webpage that will showcase the spot and many of the conference’s notable graduates.
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