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SBD/August 30, 2012/College Football Preview
Pac-12 Network, DirecTV Still Without Carriage Deal As College Football Season Begins
Published August 30, 2012
FOOTBALL ANYWHERE: USA TODAY's Snider & Yu note the Pac-12 Networks yesterday "rolled out its Pac-12 Now iPad app." However, "only the subscribers of Bright House, Cox and Time Warner (and soon, Comcast) can watch the national channel and six regional ones on the Web and through the new app." Pac-12 VP & GM/Digital David Aufhauser said, "I think it's the first time a network has launched on television with the ability to watch on the iPad and the Web at the same time" (USA TODAY, 8/30).
REMEMBER WHEN: In Indianapolis, Zac Keefer notes the Big Ten Network today "turns 5 years old." When the net launched in '07, some "questioned if a television network devoted to a single college conference could survive." Indiana Univ. Assistant AD/Broadcast Services Jeremy Gray said, "When it launched, people wondered if it was going to be a colossal failure. Now it's basically printing money for the schools. It's been far more profitable than anyone anticipated." Keefer notes it "didn't take long for Big Ten schools to spend the money on new facilities, makeovers for old ones and multimillion-dollar coaching contracts." For example, IU in '09 "built a 138,000-square-foot Student Athletic Development Center." Purdue AD Morgan Burke said, "I wouldn't have been able to get the Mackey project passed without the (revenue) projections we received. A lot of us took a leap of faith with the network. Five years later, it's paid off in a number of ways." Keefer writes other conferences "have taken note," as the Pac-12 Networks launched this month and the SEC and ESPN, which "owns the majority of the league's most valuable games for the next 12 years, are thinking about creating a network" (INDIANAPOLIS STAR, 8/30).