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SBD/August 29, 2012/Research and RatingsPrint All
Sports execs feel that colleges can most effectively increase attendance at home football games through hiring internal outbound sales personnel and by utilizing CRM systems and database analytics, according to a Turnkey Sports Poll conducted in July. Thirty-two percent of execs said using CRM systems and database analytics was the most effective route, while 20% said hiring internal outbound sales personnel. Execs were also asked which college football end-of-season format they preferred. Eighty-seven percent said they preferred the new four-team playoff format, while only 6% said they preferred the current BCS format (Turnkey Sports).How can colleges most effectively increase
attendance at home football games?
RESPONSE% Utilize CRM systems and database analytics32% Hire internal outbound sales personnel20% Utilize a third party company to handle outbound sales18% Reduce ticket prices15% Partner with secondary ticketing agencies8% Not sure/No Response7%Which end-of-season college football format do you prefer? RESPONSE% New four-team playoff87% Current BCS format6% Not sure/No Response7%