Menu
Media

Cal AD Sandy Barbour Pressures DirecTV To Add Pac-12 Networks

Cal AD Sandy Barbour is "leading a campaign on Twitter to encourage DirecTV to add the Pac-12 Networks to its lineup," according to John Crumpacker of the S.F. CHRONICLE. Barbour, who resides in Oakland, is "threatening to cancel her DTV subscription and is encouraging her fellow Cal fans with the service to do the same." Barbour said, "I've been a DirecTV customer since 1996. I'd hate to lose it, but I want to get the Pac-12 Networks. DirecTV has been phenomenal in their customer service up until now. This is a nonstarter for me. If DirecTV can't figure out how to carry the Pac-12 Networks by the first football game (on Thursday), I'm done." Crumpacker notes the Pac-12 and DirecTV "are in negotiations but no agreement has been reached." DirecTV "is not alone, however, as neither Dish Network nor AT&T carries the Pac-12 Networks." Barbour said Pac-12 Commissoner Larry Scott "called last Tuesday and asked what I thought. I had to say, 'Well, Larry, I haven't been able to watch it.' Now you understand why I'm leading the charge on Twitter" (S.F. CHRONICLE, 8/29).

LIFE IMITATING ART: DAILY VARIETY's Andrew Wallenstein notes DirecTV is "teaming with 20th Century Fox's digital studio to produce 'Suit Up,' a scripted comedy in which the satcaster, via a brand integration deal, is inserted into the narrative as coming to the rescue of a scandal-ridden athletic department that loses its valuable TV deal with a fictional cable company." The eight-episode "shortform series will get an exclusive two-week run on Yahoo beginning Sept. 12 before moving on to DirecTV's Audience Network next January." While the show "recalls the high-profile negotiations currently playing out between DirecTV and a certain real-life collegiate conference, DirecTV greenlit the project roughly 18 months ago" (VARIETY.com, 8/28).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/08/29/Media/Pac-12-Net.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/08/29/Media/Pac-12-Net.aspx

CLOSE