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Marketing and Sponsorship

Pippen Drops Holdout, Will Appear In "NBA 2K13" With '92 Dream Team

Basketball HOFer Scottie Pippen has "put a halt to his personal holdout over the licensing of his digital likeness and will now appear" in "NBA 2K13" along with the rest of the '92 Dream Team when the video game is released Oct. 2, according to Jon Robinson of ESPN.com. 2K Sports said in a statement, "Feedback on forums, social media and community interactions were the driving force in influencing Pippen to sign a deal." Pippen posted on his Twitter feed, "Joining @2KSports Dream Team in #NBA2K13 after hearing fans & family say I had to be a part of it" (ESPN.com, 8/28).

FEMALE FLAIR: YAHOO SPORTS’ Sean Leahy reported female hockey players Hayley Wickenheiser and Angela Ruggiero appear in EA Sports' "NHL 13," set to be released Sept. 11. It will mark the “first time female athletes have been playable characters in the NHL series.” The pair, along with former NHLers Jari Kurri, Dominik Hasek and Doug Gilmour, will “join the nine legends from last year's game" (SPORTS.YAHOO.com, 8/28). Wickenheiser said, "You know, what's great is that females are 50 per cent of the population that play video games nowadays, and 50 per cent of the population, or more than that, so I think it's a natural fit. I think women's sport has really grown" (CP, 8/28).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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