Flacco Stars In Humorous Pepsi, Tostitos Ad Topps Signs Astros SS Carlos Correa Skechers To Title Sponsor L.A. Marathon College Football Players Snag Trademarks Nike Dragged Into Armstrong-Gov't Dispute Marketplace Roundup Clemson Extends Apparel Deal With Nike Super Bowl Ad Sales Pacing Well For CBS Lenovo Launches Fantasy Football-Centric Ads Nike, Adidas Continue Shoe Push In Asia
SBD/August 29, 2012/Marketing and Sponsorship
Pippen Drops Holdout, Will Appear In "NBA 2K13" With '92 Dream Team
Published August 29, 2012
FEMALE FLAIR: YAHOO SPORTS’ Sean Leahy reported female hockey players Hayley Wickenheiser and Angela Ruggiero appear in EA Sports' "NHL 13," set to be released Sept. 11. It will mark the “first time female athletes have been playable characters in the NHL series.” The pair, along with former NHLers Jari Kurri, Dominik Hasek and Doug Gilmour, will “join the nine legends from last year's game" (SPORTS.YAHOO.com, 8/28). Wickenheiser said, "You know, what's great is that females are 50 per cent of the population that play video games nowadays, and 50 per cent of the population, or more than that, so I think it's a natural fit. I think women's sport has really grown" (CP, 8/28).