SBD/August 29, 2012/Marketing and Sponsorship

Pippen Drops Holdout, Will Appear In "NBA 2K13" With '92 Dream Team

Pippen's likeness (c) will appear in NBA 2K13 with Dream Team
Basketball HOFer Scottie Pippen has "put a halt to his personal holdout over the licensing of his digital likeness and will now appear" in "NBA 2K13" along with the rest of the '92 Dream Team when the video game is released Oct. 2, according to Jon Robinson of 2K Sports said in a statement, "Feedback on forums, social media and community interactions were the driving force in influencing Pippen to sign a deal." Pippen posted on his Twitter feed, "Joining @2KSports Dream Team in #NBA2K13 after hearing fans & family say I had to be a part of it" (, 8/28).

FEMALE FLAIR: YAHOO SPORTS’ Sean Leahy reported female hockey players Hayley Wickenheiser and Angela Ruggiero appear in EA Sports' "NHL 13," set to be released Sept. 11. It will mark the “first time female athletes have been playable characters in the NHL series.” The pair, along with former NHLers Jari Kurri, Dominik Hasek and Doug Gilmour, will “join the nine legends from last year's game" (, 8/28). Wickenheiser said, "You know, what's great is that females are 50 per cent of the population that play video games nowadays, and 50 per cent of the population, or more than that, so I think it's a natural fit. I think women's sport has really grown" (CP, 8/28).
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