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SBD/August 27, 2012/Marketing and Sponsorship
Richards-Ross Takes On IOC's Rule 40; Calls It "Exploitation"
Published August 27, 2012
GOING FORWARD: Richards-Ross said that she and her peers “had not laid out a specific plan going forward, nor had she heard back from Olympic officials about her campaign.” While it will be “difficult to maintain interest beyond the four-year Summer Olympic cycle, she is optimistic about gaining attention among fans and organizers even after the Games have ended.” Some of the options that have been discussed among the athletes are “expanding rules for athletes in displaying sponsor logos, posting on Twitter about sponsors or offering prize money in a similar fashion to the world championships.” Richards-Ross said, “I have been getting a lot of positive feedback from people. And I do think we’ll be able to come together. The one thing we all agree on is it’s going to be a hard fight, to get all the way to the top with the IOC, but I’m hoping that this is something that can be peaceful. I don’t think it needs to be drawn-out and ugly. If we can just be included in the conversation” (N.Y. TIMES, 8/26).