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SBD/August 23, 2012/Media
Published August 23, 2012
HOOK 'EM: Longhorn Network yesterday formally announced plans to televise two Univ. of Texas football games in '12. The net's slate of games will consist of this season's first two home contests: UT's Sept. 1 season-opener against Wyoming and the Sept. 8 game against New Mexico. ESPN play-by-play announcer Mark Neely and analyst Ray Bentley will call both games. The net also will broadcast two Texas State Univ. games against Louisiana Tech and Nevada (ESPN). In Austin, Gary Dinges noted LHN in central Texas "is available only to Grande Communications customers" (AUSTIN360.com, 8/22).
ALL ATWITTER: In N.Y., Perlroth & Bilton cited a report from Twitter and NBC showing that "jokes and critiques made up only a slim minority -- under 0.5 percent -- of all Twitter messages about the Olympics." Twitter and NBC said that commentary "drove more viewers to turn on their television sets and watch the games than ever before, even hours after the events had actually happened" (NYTIMES.com, 8/22).
SNOW BUNNIES: In Denver, Jason Blevins notes Vail Resorts is adding Gold Medal-winning U.S. skier Lindsey Vonn "and racing to the third iteration of its wildly successful EpicMix." The "innovative app and online program saw Vail Resorts harvest more than 2 million social-media posts last season as the company added free on-mountain photography to its EpicMix platform." The third generation of EpicMix "will let Epic Pass users race on courses at six of the company's seven ski areas and post times online, as well as compare race times with vaunted racer Vonn with 'seconds behind Lindsey' scores" (DENVER POST, 8/23).