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SBD/August 22, 2012/Media
Posnanski's "Paterno" Hits Shelves, But Sales Off To Slow Start
Published August 22, 2012
NIXING THE HARD SELL: ESPN.com's Darren Rovell wrote if the book "is to sell out of its first printing of 100,000 copies, it obviously must sell well around State College." But Lindo said, "It hasn't exactly been a rush." Meanwhile, publisher Simon & Schuster "cut some planned appearances by Posnanski, who was reportedly paid a $750,000 advance for the title, with only a date in Kansas City, Mo., currently on his book tour." Posnanski previously worked as a columnist at the K.C. Star. Aside from writing a column this week in USA Today, Posnanski "has been relatively quiet" (ESPN.com, 8/21).
EARNING JOE PA'S TRUST: Posnanski said that the Paterno family "never tried to limit his access to them after the Jerry Sandusky scandal broke." He added that the Paternos "wanted their story to be told and trusted him to do it fairly." Posnanski: "They never said, 'Hey, leave this out or don't put this in.' Or this might be misconstrued or whatever. They were, every one of them, said tell the truth the best you see it." He added that neither he nor his editors at Simon & Schuster "ever considered calling off the project or delaying it as the Sandusky scandal mounted" (AP, 8/21).