SBD/August 22, 2012/Marketing and Sponsorship

U.S. Gymnast Aly Raisman Chooses Poland Spring For First Post-Olympics Deal

Raisman could appear on Poland Spring water bottles or in TV and print ads
Gymnast Aly Raisman has signed a one-year deal with Poland Spring Brand 100% Natural Spring Water for her "first major endorsement deal since winning two gold medals in the London Olympics," according to Adams & Reiss of the BOSTON GLOBE. Maine-based Poland Spring, which is owned by Nestle Waters North America, said that it is "still working out details of Raisman's endorsement, including whether she will appear on water bottles or in TV and print ads." Though Poland Spring "markets its products through major league sporting organizations such as the Boston Red Sox, the company has done little in the way of backing individual sports figures; Raisman is just the second athlete Poland Spring has retained for endorsement, behind marathoner Josh Cox." Raisman said that her agent "has received other sponsorship offers, but declined to name the companies." Before the Olympics, Raisman "struck deals with Polo Ralph Lauren, leotard-maker GK Elite Sportswear, Kellogg's, and the National Fluid Milk Processor Promotion Board of the 'Got Milk?' ads" (BOSTON GLOBE, 8/22).
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