Best Buds

The deal marks A-B’s biggest sponsorship and extends its 33-year MLB partnership

Anheuser-Busch and MLB Properties today announced a six-year renewal of the sponsorship agreement that designates Budweiser as the official beer sponsor of MLB. As part of the sponsorship, A-B will have exclusive rights within the malt beverage category to use MLB marks and logos. Budweiser also will be presenting sponsor of MLB Opening Week and the Player of the Month awards, as well as a cornerstone partner of the MLB Fan Cave. New in '12, Budweiser will be the presenting sponsor of the first-ever Wild Card Games, the single-elimination games between the two Wild Card teams from each league that will be played on Oct. 5 ( A-B ). MARKETWATCH's Sam Mamudi notes the deal "is the Budweiser brand’s biggest sponsorship and extends their ...