SBD/August 21, 2012/Research and Ratings

Sports Equipment Purchases Could Benefit From Increased Back-To-School Spending

Consumers intend to spend more during the back-to-school shopping season this year, with increases expected in categories such as apparel, footwear and sports equipment, according to data from research firm NPD Group. The online poll was among 2,500 members of NPD’s consumer panel and also found that most consumers planned to start shopping by Sept. 1 rather than Aug. 1. Six percent of respondents said they would be purchasing sports equipment during back-to-school shopping, up from 3% last year. Department stores ranked as the location most likely to be visited for back-to-school purchases, followed by footwear specialty stores and online shopping. Seven percent of respondents said they would be shopping at a sporting goods store, up from 4% last year (NPD Group).

BACK-TO-SCHOOL SHOPPING LOCATIONS
LOCATION
'12
'11
Department stores
26%
20%
Footwear specialty
25%
18%
Online shopping
16%
16%
Apparel specialty retailers
15%
13%
Warehouse clubs
13%
14%
Sporting goods stores
7%
4%
Catalog
3%
5%
 
BACK-TO-SCHOOL SHOPPING CATEGORIES
CATEGORY
'12
'11
School supplies
78%
77%
Apparel
62%
58%
Footwear
55%
45%
School bags
43%
30%
Electronics
26%
27%
Apparel accessories
19%
17%
Calculators
11%
8%
Sports equipment
6%
3%

 

 

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Related Topics:

Research and Ratings, NPD Group

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