SBD/August 21, 2012/Research and Ratings

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  • Sports Equipment Purchases Could Benefit From Increased Back-To-School Spending

    Consumers intend to spend more during the back-to-school shopping season this year, with increases expected in categories such as apparel, footwear and sports equipment, according to data from research firm NPD Group. The online poll was among 2,500 members of NPD’s consumer panel and also found that most consumers planned to start shopping by Sept. 1 rather than Aug. 1. Six percent of respondents said they would be purchasing sports equipment during back-to-school shopping, up from 3% last year. Department stores ranked as the location most likely to be visited for back-to-school purchases, followed by footwear specialty stores and online shopping. Seven percent of respondents said they would be shopping at a sporting goods store, up from 4% last year (NPD Group).

    BACK-TO-SCHOOL SHOPPING LOCATIONS
    LOCATION
    '12
    '11
    Department stores
    26%
    20%
    Footwear specialty
    25%
    18%
    Online shopping
    16%
    16%
    Apparel specialty retailers
    15%
    13%
    Warehouse clubs
    13%
    14%
    Sporting goods stores
    7%
    4%
    Catalog
    3%
    5%
     
    BACK-TO-SCHOOL SHOPPING CATEGORIES
    CATEGORY
    '12
    '11
    School supplies
    78%
    77%
    Apparel
    62%
    58%
    Footwear
    55%
    45%
    School bags
    43%
    30%
    Electronics
    26%
    27%
    Apparel accessories
    19%
    17%
    Calculators
    11%
    8%
    Sports equipment
    6%
    3%

     

     

    Print | Tags: Research and Ratings, NPD Group
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