IOC President Blames Boston For Failed Bid San Diego Pitches Chargers Plan To NFL Cardinals Praised For Hiring Female Coach Kraft Blasts NFL For Handling Of Brady Suspension NESN Providing News Inserts During Sox Games Brady's Marketability Likely To Stay Intact Classified Advertisements National Finals Rodeo To Stay At Thomas & Mack Minding My Business: Rapids' Sean Ream Sources: USOC Makes Contact With L.A.
SBD/August 21, 2012/Research and RatingsPrint All
Consumers intend to spend more during the back-to-school shopping season this year, with increases expected in categories such as apparel, footwear and sports equipment, according to data from research firm NPD Group. The online poll was among 2,500 members of NPD’s consumer panel and also found that most consumers planned to start shopping by Sept. 1 rather than Aug. 1. Six percent of respondents said they would be purchasing sports equipment during back-to-school shopping, up from 3% last year. Department stores ranked as the location most likely to be visited for back-to-school purchases, followed by footwear specialty stores and online shopping. Seven percent of respondents said they would be shopping at a sporting goods store, up from 4% last year (NPD Group).BACK-TO-SCHOOL SHOPPING LOCATIONS
LOCATION'12'11 Department stores26%20% Footwear specialty25%18% Online shopping16%16% Apparel specialty retailers15%13% Warehouse clubs13%14% Sporting goods stores7%4% Catalog3%5%BACK-TO-SCHOOL SHOPPING CATEGORIES CATEGORY'12'11 School supplies78%77% Apparel62%58% Footwear55%45% School bags43%30% Electronics26%27% Apparel accessories19%17% Calculators11%8% Sports equipment6%3%