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Marketing and Sponsorship

Sugar Mama: Sharapova Expands Brand With Luxury Candy Line Launch

Tennis player Maria Sharapova's new line of “luxe candy -- dubbed Sugarpova -- launches today” in N.Y., with a collection that "features gummies to gumballs (in the shape of tennis balls)," according to Douglas Robson in a special for USA TODAY. The candy line “comes in a doz...

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SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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