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NFL Sees Promise With Attendance As Season-Ticket Renewals Are Up
Published August 20, 2012
IMPROVING THE FAN EXPERIENCE: Dolphins Owner Stephen Ross and Texans Owner Robert McNair appeared on CNBC, and CNBC’s Andrew Ross Sorkin noted Ross is "trying to ... better the experience for fans by doing some pretty interesting stuff" at SunLife Stadium. Ross said when he first acquired the team, he discovered “there’s very few things you can do to really impact the game on the field.” Ross: “I said, ‘Well, how can I impact it?’ I saw it was really enhancing the fan experience. ... They do such a great job on television I think that‘s our biggest competitor.” The first thing he “looked at was from a technology standpoint” in the stadium, and it was “probably the one aspect of life where technology really hadn’t had that impact” become the “first stadium that has high-density wi-fi.” Fans want to access videos and instant replays at the games and “you have to really incorporate social networking.” McNair said, “It is important for us to allow the fan to stay connected however they want to be connected.” When asked about ticket prices and getting fans in the seats, Ross said, “Miami is kind of a difficult place. If we’re winning, it’s great because it’s the best time of year in Miami and there are so many alternative things you could be doing.” Ross said the Dolphins “haven’t had the good fortune of winning” and so the organization is “looking to do things to really make sure we’re ... winning on the field, but also doing things to really bring the fans out.” However, Ross added, “There’s nothing that beats winning that will bring the fans to the stadium by far.” McNair said Ross “has a tougher market than we do because so many of the people down there are from other areas” ("Squawk Box," CNBC, 8/20).