SBD/August 20, 2012/Franchises

Packers Season-Ticket Holders Receive Coupon Book Promoting Local Businesses

Coupons in the Green & Gold Certificate Book worth a total $2,000-4,000
Packers season-ticket holders all received “a discount coupon book” in their envelopes this year, according to Richard Ryman of the GREEN BAY PRESS-GAZETTE. Businesses featured in the Green & Gold Certificate Book can “claim a relationship with the team without the higher cost of a sponsorship.” Packers VP/Sales & Marketing Tim Connolly said, “We really thought it would be a win-win deal. Many are small companies that don’t have a chance to have a formal relationship with a league entity.” He added that the companies had to "provide a real value." Connolly: “It couldn’t be a dollar off.” The Packers estimate coupons in the Green & Gold Certificate Book “could be worth $2,000 to $4,000, depending on how they are used.” About 70% of the businesses “are in the Green Bay and Fox River Valley areas and 30 percent are in the Milwaukee area.” The Packers “tried to include stable businesses.” Logan Higgins, restaurant manager at Chives, said that the “cost to the restaurant is $12 to $15 per table” (GREEN BAY PRESS-GAZETTE, 8/19).

WASTE OF SPACE: Packers President Mark Murphy, on the notion of adding seatback chairs at Lambeau Field, said that it “won’t happen because the stadium would lose a significant amount of its capacity if chairbacks were installed.” A team spokesperson said that the venue would “lose an estimated 12,000 seats in the bowl area of the stadium, which seats around 60,000, if chairbacks were added” (GREENBAYPRESSAGAZETTE.com, 8/18).
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