Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo NBC Already 75% Sold Out For Sochi Games Mayweather Tops SI's Fortunate 50 List Ortiz Selling Bats To Benefit Bombing Victims SHR Signs Deal With State Water Heaters Shaq Signs Deal With Arizona Beverage Sherwin-Williams' NASCAR Deal Begins Today Motocross Team Pushes Sponsor Categories
Upcoming Conferences and Events
SBD/August 17, 2012/Marketing and Sponsorship
Notre Dame Unveils Special Edition Uniforms For "Shamrock Series" Game
Published August 17, 2012
HANGUPS WITH THE HELMET: USA TODAY's Eric Smith wrote the uniforms are "quite a change from the traditional blue jerseys and gold helmets and pants normally worn by Irish teams at home." The uniforms are "sure to inspire some strong reaction from college football traditionalists." So it appears adidas "was successful if its goal was to grab attention with something outside the box" (USATODAY.com, 8/16). CBSSPORTS.com's Tom Fornelli wrote the uniforms "aren't all that bad." Fornelli: "I'm not a huge fan of the pants, but the jersey is pretty nice. Where things go terribly awry is the helmet" (CBSSPORTS.com, 8/16). YAHOO SPORTS' Graham Watson wrote where the "whole uniform loses it, where it becomes The Fonz on water skis, is the helmet. What is that?" (SPORTS.YAHOO.com, 8/16). NBCSPORTS.com's Keith Arnold wrote whether "or not these uniforms will be a success will be dictated by whether or not the Irish walk out of Soldier Field with a victory" (NBCSPORTS.com, 8/16).
FUTURE SITES: The SOUTH BEND TRIBUNE's Hansen writes the '13 Shamrock Series game "has long been scheduled for Arlington, Texas, with Arizona State as the opponent." This year's game will "have several academic tie-ins as well as exporting some ND traditions to Chicago." There will be "a portable version of the Hammes Bookstore, a Mass at Holy Name Cathedral, a Friday football luncheon at Navy Pier and a pep rally in Millennium Park." Hansen notes moving Notre Dame's regular-season finale in '13 with Stanford from Palo Alto to China was "gaining steam" until Stanford AD Bob Bowlsby became the Big 12 Commissioner. Swarbrick said, "It's still a high priority for us. But that (Bowlsby's job change) derailed a little bit of that discussion and the momentum of it. We're anxious to restart those discussions" (SOUTH BEND TRIBUNE, 8/17).