SBD/August 17, 2012/Marketing and Sponsorship

Foot Locker Rolls Out Humorous Ad Campaign With NBA Players In Compromising Positions

Foot Locker Thursday unveiled its latest national advertising and integrated marketing campaign titled "Approved." The first three spots of the campaign, via BBDO, feature Knicks F Carmelo Anthony, Heat F Chris Bosh, T’Wolves F Kevin Love and Thunder Gs James Harden and Russell Westbrook. The humorous commercials feature the players off the court in various compromising situations highlighting the season’s latest trends in footwear and apparel (Foot Locker). ESPN.com’s Darren Rovell wrote the new ad featuring Harden and Westbrook “edges into the lead for the best spot of the year.” The premise is that NBA players “go to great lengths to protect the gear they buy from Foot Locker” (ESPN.com, 8/16).
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