SBD/August 16, 2012/Marketing and Sponsorship

Baltimore Grand Prix Adds Chrysler As Presenting Sponsor Just Weeks Ahead Of Race

The Baltimore Grand Prix has “landed its largest sponsor” as Chrysler Group's Street and Racing Technology -- SRT -- “will be added to the race's official logo,” according to Luke Broadwater of the Baltimore SUN. The deal will give Chrysler the title of "presenting sponsor" and officials from event organizer Race On LLC said that the sponsorship will “bring in hundreds of thousands of dollars … but not as much as a title sponsorship, which runs more than $1 million.” Andretti Sports Marketing President John Lopes said, “It's a significant investment with the event. There is still the opportunity for a title sponsor to come on board, in addition to SRT. There's also the possibility of SRT to grow into a title role." Broadwater notes the “second running of the IndyCar race will take place over Labor Day weekend along streets near the Inner Harbor” (Baltimore SUN, 8/16).
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