SBD/August 16, 2012/Franchises

Viagogo Announces New Deals Across European Club Soccer, Including Nine EPL Teams

European secondary ticket market firm Viagogo announced partnerships with nine EPL clubs, five Bundesliga clubs, two Dutch Eredivisie clubs, one La Liga club and a number of Serie A clubs. The company now has deals in place with '12 EPL champion Manchester City, UEFA Champions League winner Chelsea, Bundesliga club Bayern Munich and Dutch club PSV Eindhoven (Viagogo). In London, Alex Ralph writes the by partnering with Viagogo, the EPL clubs "have tried to pre-empt criticism of empty seats at grounds when the season starts." Viagogo said that U.K. season-ticket holders "missed an average of four Premier League matches last season, a total of 1.8 million seats and about 20 per cent of the 8.75 million seats available" (LONDON TIMES, 8/16).
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