SBD/August 15, 2012/Media
Published August 15, 2012
OLYMPIC PROPORTIONS: The GUARDIAN's John Plunkett writes, "Such was the popularity of the BBC's coverage of the London Olympics that BBC1 took more than a third of all TV viewing and BBC3 overtook both Channel 4 and Channel 5 for the duration of the 2012 Games." BBC1 "had a 36.2% share of viewing across the 17 days of the Games." This was "more than four times ITV1's average all-day share of 8.3% (excluding ITV +1)." While BBC1's audience share "was up by nearly 40% on the figure it was attracting immediately before the Olympics, ITV1's share of the audience fell by nearly 40%, compared with 13.6% in the preceding three months" (GUARDIAN, 8/15).
AMERICA THE BEAUTIFUL: Fox Soccer yesterday announced that is has signed a new four-year agreement CONCACAF to broadcast the CONCACAF Gold Cup and CONCACAF Champions League. The agreement runs through the '15-16 edition of the Champions League. The deal also covers the '13 and '15 Gold Cups (Fox Soccer).
INSIDE EDITION: Comcast SportsNet Mid-Atlantic hired J. Michael Falgoust as a Ravens Insider. Formerly of USA Today, Falgoust will lead coverage of the Ravens for CSNBaltimore.com and contribute to CSN's news and game-day programs. Additionally, CSN and CSNPhilly.com hired Geoff Mosher as an Eagles Insider (Comcast).