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SBD/August 14, 2012/Colleges
CBS Sports VP Mike Aresco Reportedly To Be Named New Big East Commissioner
Published August 14, 2012
CONFERENCE HIRES BEVILACQUA HELFANT: CBSSPORTS.com's Matt Rybaltowski reported the Big East is "moving closer to securing" a new TV contract and has "retained Bevilacqua Helfant Ventures to be the lead negotiator" in the league's upcoming negotiations. The group, headed by co-founder Chris Bevilacqua and his partner Adam Helfant, "led negotiations for the Rose Bowl Game and the Pac-12 conference" last year. The Big East has an exclusive 60-day negotiating period with ESPN beginning on Sept. 1 (CBSSPORTS.com, 8/13). Bevilacqua said, "There’s no question this is a seller’s market. Look at every sports media rights transaction in the last 24 months. You’re seeing some spectacular outcomes, not just in college sports but across the sports media landscape. I would expect that trend to continue." He added, "In this case they’re the last conference franchise into the market for a long, long time" (Newark STAR-LEDGER, 8/14). In Orlando, Iliana Limon Romero writes, "The pressure is on the Big East to make the most of favorable competitive television market conditions and broker a multi-million media rights agreement" (ORLANDO SENTINEL, 8/14).