RSNs Pushing MLB For Streaming Rights McCarver To Call 30 Cardinals Games Final Ratings Media Notes Fox' James Murdoch Discusses Sports Rights Media Notes Dish Unlikely To Carry SportsNet LA When Will Longhorn Net Get On DirecTV? Astros' Crane Expects New CSN Houston Offer Golf Channel Unveils Plans For "Arnie"
Upcoming Conferences and Events
SBD/August 13, 2012/Media
PGA Championship Overnight Down From '11, But Up From '08 When Against Olympics
Published August 13, 2012
CBS earned a 3.9 overnight Nielsen rating for the final round of the PGA Championship yesterday from 2:00-7:30pm ET, which saw Rory McIlroy win by eight strokes. That figure is down 9% from a 4.3 overnight for the event’s final round last year, which saw Keegan Bradley defeat Jason Dufner in a three-hole playoff. Compared to ’08, when the tournament aired against coverage from the Beijing Games, the 3.9 rating is up 30% from a 3.0 rating for Padraig Harrington’s two-stroke win over Ben Curtis and Sergio Garcia. CBS yesterday had to compete with London Games coverage on NBC which earned a 6.0 overnight from 12:30-6:00pm for coverage highlighted by the Gold Medal finals for men’s volleyball, men’s water polo, freestyle wrestling and rhythmic gymnastics. CBS’ coverage of the final round peaked during both the 4:30-5:00 and 5:30-6:00pm windows. West Palm Beach topped all markets for CBS’ coverage yesterday with a 7.4 rating, followed by Greensboro (7.2) and Greenville-Spartanburg (6.9). CBS earned a 2.3 overnight for coverage on Saturday from 2:00-7:00pm. However, due to weather, only coverage from 2:30-5:00pm featured actual live play, with that time period earning a 2.7 overnight (Austin Karp, THE DAILY).EVERYTHING GOING AGAINST CBS: In Tampa, Tom Jones writes it was a "tough weekend for CBS as a triple whammy sabotaged its weekend coverage." In addition to airing opposite the final weekend of the London Games, inclement weather "cut short a good portion of Saturday's third round." Tiger Woods fell off the pace Saturday, a "trend that continued into Sunday's fourth round." Meanwhile, McIlroy "ran away from the pack and cruised to an easy victory." Jones: "I'm not a fan of CBS's overly sappy and cheerleading golf coverage, but the network was dealt a rotten hand" (TAMPA BAY TIMES, 8/13).
HITS AND MISSES FOR TNT: GOLFWEEK's Martin Kaufmann noted TNT yesterday during its final-round coverage ran a "retrospective of the late Jim Huber's essays." Huber died earlier this year, and Kaufmann wrote, "I recall criticizing Huber's interviews with players, but I do miss his essays." He added it was "genuinely touching to hear" TNT's Ernie Johnson and Vince Cellini remember Huber. Johnson said, "You'd hear one [of] his essays and think, 'Why couldn't I think of that.'" Cellini choked back tears "while sharing a story about ... a handwritten letter Huber sent him in 1999 after the death of Cellini's father" (GOLFWEEK.com, 8/12). Meanwhile, in N.Y., Phil Mushnick wrote TNT's early-round coverage "often demanded -- we had no choice -- that we cease paying attention to the major that was being played to pay attention to tweets." The net at one point Thursday "abandoned coverage to post a tweet, one sent by Dan Marino, who apparently was in the gallery." Mushnick: "For every tweet seen and addressed, a live shot of a contender hitting a shot in the PGA Championship was missed" (N.Y. POST, 8/12).