Time Inc. Will Not Sell Assets CAA Reps Nine NFL Draft First-Rounders NBA, Discovery Education Launch Collaboration UFC Headed To Edmonton's Rogers Place Crowd Of 70,000 Attends NFL Draft David Letterman Attends Capitals Game Empty Seats At Senators Home Playoff Game Gophers' Athletes Village Project On Schedule Pizza Chain To Walk Away From UNM Deal Adidas Signs Myles Garrett As Endorser
SBD/August 9, 2012/Classified AdvertisementsPrint All
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The nation’s growing Hispanic population caught the attention of brands and sports properties long ago, but which of them has actually been able to make lasting connections and build market share among that demographic? Successful strategies have moved beyond a one-size-fits-all approach to instead target specific segments of Hispanics. We’ll examine some of those marketing efforts, the messaging that resonates with consumers, and the other components that could be replicated.
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