Weekend Plans With Engine Shop's Ed Kiernan Oilers Unveil Details Of New Arena District Ravens Partner With Domestic Abuse Center NFL Toughens Domestic Violence Policy CBS Going All-Out With U.S. Open Coverage Snickers Releases First Manziel Commercial Classified Advertisements Executive Transactions Filing Hints NCAA's Strategy In O'Bannon Appeal Notre Dame Renovations Begin In November
SBD/August 9, 2012/Classified AdvertisementsPrint All
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The nation’s growing Hispanic population caught the attention of brands and sports properties long ago, but which of them has actually been able to make lasting connections and build market share among that demographic? Successful strategies have moved beyond a one-size-fits-all approach to instead target specific segments of Hispanics. We’ll examine some of those marketing efforts, the messaging that resonates with consumers, and the other components that could be replicated.
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