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SBD/August 8, 2012/Olympics
BMW's Minis Raise Concerns About Sponsors Activating In Games Venues
Published August 8, 2012
SUPPLY & DEMAND: In London, Shekhar Bhatia noted Olympic organizers have admitted that they have brought on "too many unpaid volunteers for the Games." They have been “astonished” by the low demand from VIPs for volunteer-chauffeured cars. So few of the BMWs are being used that many of the 9,000 drivers "have been left twiddling their thumbs for large parts of their 10-hour shifts." Many volunteers are now being given days off, "so they can fill empty seats in venues and enjoy the sporting action" (London INDEPENDENT, 8/7).