SBD/August 8, 2012/Events and Attractions

Officials Expect '13 MLB ASG At Citi Field To Deliver Record Economic Impact

Jeff Wilpon, Patti Harris, David Wright and Tim Brosnan (l to r) unveil '13 ASG logo
N.Y. government officials yesterday issued a slightly revised figure of $200M in projected economic impact from next year's MLB All-Star Game at Citi Field. The new projection is up from $191.5M in May, when the site of the game was first announced, but still represents by far a record for the event. This year's game in K.C. generated about $60M in economic impact. The prior high for the ASG was $148.4M for the '08 event at the old Yankee Stadium. MLB execs are also planning to increase its charitable contributions from the ASG next year from this year's figure of more than $4M. Much of the league's charitable gifts are driven by ticket receipts from the Monday State Farm Home Run Derby during All-Star Week, and Citi Field has a slightly larger seating capacity than Kauffman Stadium and will likely have higher ticket prices than this year's event. "The All-Star events, of course, get bigger every year, and since we donate a percentage of revenue from the workout day, things like pricing and capacity are impactful to that formula," said MLB Exec VP/Business Tim Brosnan. "But beyond dollars, we're also seeing huge increases from this event in volunteerism and in-kind and service gifts. Kansas City and our corporate partners were highly engaged on that front this year, and we expect more of the same next year here in New York." The league and the Mets yesterday unveiled the '13 All-Star Game logo. The mark borrows heavily from the Mets' regular logo featuring a silhouette of the N.Y. skyline within a baseball.
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